As part of a “Week of Action” targeting Canada Goose over its use of coyote fur and goose feathers, People for the Ethical Treatment of Animals (PETA) staged protests at the company’s flagship store in Soho and at the department store Saks Fifth Avenue, which sells Canada Goose apparel.
In a statement to the media, PETA wrote, “Cruelty can be found in every stitch of Canada Goose’s jackets and other clothing items. Coyotes used for the company’s fur trim can suffer in painful steel traps indefinitely before they’re killed. Mothers desperate to get back to their pups have attempted to chew off their own limbs to escape. Ducks and geese suffer for down as well—no matter their origin. Birds used for their down are inevitably sent to the slaughterhouse, where standard practice is to hang them upside down, stun them, and then slit their throats.”
On April 22, 2020, the New York Times reported that Canada Goose would stop buying fur from trappers starting in 2022. It would instead use reclaimed fur, which the company describes as fur that “already exists in its supply chain and the marketplace.” As part of its plan, Canada Goose said it would buy back the fur trim from its customers’ coats and recycle it. In a public statement, the company said that its decision was made to reduce the company’s carbon footprint, not in response to the demands of PETA and other animal rights groups.
The announcement, which was met with skepticism and confusion by the animal rights community, did not stop the protests at Canada Goose. After the initial pandemic lockdown in NYC, grass roots animal rights groups resumed protesting at the store. In October 2020, the Coaltion to Abolish the Fur Trade (CAFT) began protesting at Saks Fifth Avenue over its refusal to stop selling Canada Goose and other other fashion labels that use real animal fur.
“Hundreds of major retailers, including Paragon Sports and KITH in NYC, have announced that they would stop selling fur,” said Rachel Levy, an organizer of the Week of Action Protests. “Canada Goose, however, has stated that it will continue to sell it. In 2021, when so many fashionable, functional alternatives exist, no clothing manufacturer should be using real fur.”