Animal rights activists with Total Liberation New York confronted dozens of pedestrians wearing fur while staging a protest at the Canada Goose’s flagship store in Soho, New York City. Canada Goose, a luxury outerwear company, has been a target of anti-fur activists for several years because it uses coyote fur as a decorative trim on its popular winter coats and claims that the animals are “ethically sourced.”
“At a time when the mainstream public was moving away from fur, Canada Goose normalized wearing it again,” said Shay Navon, a protest organizer with Total Liberation New York. “To make matters worse, the Company preys on its customers good intentions, making them feel good about purchasing fur by claiming that the animals slaughtered for the coats were treated humanely.”
In 2019, the Federal Trade Commission threatened to take false advertising enforcement action against Canada Goose over its claims about animal sourcing, but it decided against it because the company took “corrective action.” Nevertheless, Canada Goose continues to claim on its website that the animals slaughtered for their coats are treated humanely.
Animal rights activists have been protesting Canada Goose stores in its North American and London retail stores, at the Company’s corporate headquarters in Toronto and at the home of owner, Dani Reiss.