Animal Rights Activists Protest Kangaroo Leather In Dick’s Sporting Goods

As part of the global “Kangaroos are Not Shoes” campaign led by The Center for a Humane Economy, over 20 animal rights activists disrupted business inside of a Dick’s Sporting Goods, the country’s largest retail distributor of kangaroo-leather shoes.  While inside the store, the activists called shoppers’ attention to the “k-leather” soccer cleats on display and staged a die-in in the footwear department. After approximately 15 minutes, NYPD officers removed the protesters from the store. The protest continued on the sidewalk out front, where the activists educated Dick’s customers about k-leather and the large-scale commercial slaughter of wild kangaroos.

“Dick’s Sporting Goods claims to be ‘responsible stewards of the planet’, but trafficking in wildlife parts after fires wiped out hundreds of millions of Australian animals is the epitome of irresponsibility and greed,” said Wayne Pacelle, president of The Center for a Humane Economy, a Washington, D.C.-based advocacy group. “Dick’s should join Nike and Puma in pledging to stop selling products made from kangaroo skin.”

Animal rights activists in NYC disrupt business inside of a Dick’s Sporting Goods store over the company’s refusal to stop selling kangaroo skin soccer cleats.

The protest at Dick’s took place just days after Hollywood actor James Cromwell staged a similar protest inside of an Adidas store in Soho, an upscale shopping district in Manhattan. As shoppers took out their mobile phone to record Cromwell, the Babe and Succession star urged them to make kinder choices, “Kangaroos are not shoes; they’re animals,” he said before chanting “Just Stop the Slaughter” while exiting the store with other animal rights activists.

Actor @jamesocromwell protests inside of @adidas to call on the sportswear giant to stop killing kangaroos to make soccer cleats. #kangaroosarenotshoes #crueltyfree #AnimalRights

cc: @VVFriedman @THR @adidasfootball pic.twitter.com/zAzI3VSZho

— Animal Rights News (@theirturn) September 8, 2023

Commercial hunters hired by soccer cleat manufacturers, like Adidas, kill approximately two million kangaroos each year, though that number will decline now that Nike and Puma have pledged to replace kangaroo leather with cruelty-free materials. The Center for a Humane Economy describes the kangaroo hunt as “the largest commercial slaughter of land-based mammals on the planet.” An estimated 40% of kangaroos are shot in the neck or body instead of the head, which often wounds the kangaroos instead of instantly killing them. Those who escape the hunters die slowly from their gunshot wounds or starvation. 

Dick’s Sporting Goods is the nation’s largest retail distributor of kangaroo skin soccer cleats

Some of the females who are shot have babies, or joeys, in their pouches or by their sides. Government guidelines dictate that hunters either decapitate or bludgeon the joeys to death. The joeys who are not in their mother’s pouch and escape from the hunters die from exposure and predation. Joeys have been documented returning to the site where their mothers are killed and standing next to the body parts that the hunters left behind. Each year, an estimated 500,000 to 800,000 joeys fall victim to the nightly kangaroo hunt.

Animal rights groups in Australia, which are especially protective of their native kangaroos, have staged kangaroo leather protests in several cities across the country. In recent months, European advocacy groups have also begun protesting kangaroo leather at an Adidas store in Germany, where the company is based.

Emma Hurst, a Member of Australia’s Parliament, speaks to advocates during a kangaroo leather protest.

“Chasing down terrified kangaroos in the dark of night and stealing their skin to make soccer cleats is among the worst wildlife crimes on the planet,” said Edita Birnkrant, executive director of NYCLASS, a NYC-based animal rights organization. “Dick’s knows that the shoes on their shelves are a product of extreme cruelty and is prioritizing profits ahead of decency.”

Animal rights activist protest inside of a Dick’s Sporting Goods in NYC over the company’s refusal to stop selling kangaroo skin soccer cleats.

In 2023, U.S. lawmakers introduced a bill that would ban the sale of any kangaroo parts. If passed, the Kangaroo Protection Act would close off one of the world’s largest markets for kangaroo parts and dramatically curb the commercial slaughter of kangaroos.