By day, he teaches physical education in a public school. By night, he descends into the bowels of NYC to do vegan outreach in subway stations. Sometimes with friends and often alone, Jim Scotto, 42, distributes thousands of pamphlets – night after night, weekend after weekend.
“The subway is the perfect spot,” says Scotto. “During the afternoon rush, thousands of people who come through the stations wait on the platforms and ride the trains, both of which are conducive to reading.”
To capture peoples’ attention, he also puts out booklets on columns and sets up easels with posters, whenever possible.
Scotto is convinced that his mild-mannered approach is effective: “I always keep it positive. It’s the best way to distribute the greatest number of pamphlets and make a positive impression on people. Many won’t take a pamphlet, but plenty of people do. And I know they’re making a difference because people have returned to tell me that they’ve gone vegan or are moving in the right direction.”
Scotto receives no rewards or recognition for his under the radar activism, but he probably should. After all, he is living proof that one person – working alone – can make a big difference for the animals.
In Scotto’s words, “More people leafleting means more materials distributed. And that leads to more change.” To find out how to leaflet in your area, please see Mercy For Animals’ Guide to Leafleting.