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Watch What Happens When Pedestrians are Offered $1 to Watch Video

July 28, 2017 by Leave a Comment


The News

Pedestrians lined up in NYC’s Union Square to watch a four minute video in exchange for $1, but many were so profoundly affected by what they saw that they declined to take their reward and instead engaged with the advocates on hand about transitioning to a vegan diet.

The “pay-per-view” event, organized by the 12,500 member NYC Vegetarian and Vegan Meetup Group, aims to expose New Yorkers to the cruelty of animal agriculture and help them transition to a healthier and more environmentally friendly plant-based diet. TheirTurn interviewed people who were willing to speak on camera about if and how the video, “Ten Billion Lives” (see below), would affect their behavior.

“One of the biggest challenges we face as advocates in our day-to-day lives is convincing people to watch footage of industrialized animal agriculture and slaughter,” said David Greene, who runs NYC Vegetarian and Vegan Meetup Group. “The ‘Pay-Per-View’ approach helps us overcome that obstacle and provides us with a platform to engage with a captive audience about making more compassionate choices.”

Activist Joyce Friedman conducts vegan outreach with a woman who was disturbed by the farm animal abuse in the video.

Here is the 4 minute video that the pedestrians were paid to watch:

Your Turn

If you live in the NYC tri-state area and would like to participate in pay-per-view events, other forms of vegan outreach or social events, please visit NYC Vegetarian and Vegan Meetup Group.


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Watch What Happens When Activists Show Earthlings on TV in NYC (VIDEO)

August 30, 2016 by Leave a Comment


The News

Activists with Friends of Animals United (FAUN) screened the documentary Earthlings in Union Square, a public space in New York City with a high concentration of pedestrians. The following video, which was viewed almost 300,000 times in the 24 hours after it was posted on Facebook, shows some of reactions generated by the film:

Phyllis Letthembe, the organizer, told TheirTurn that the activists show Earthlings and distribute information in an effort to open peoples’ eyes to animal cruelty and tap into their empathy.

Pedestrians in NYC stop to watch the documentary film Earthlings

Pedestrians in NYC stop to watch the documentary film Earthlings

During the two hours that Earthlings was screened, hundreds of pedestrians stopped to watch the film and talk to the activists who were standing by to answer questions. “We can tell based on the discussions we are having that people are profoundly affected by the video,” said Letthembe. “We wouldn’t be out in the streets if we didn’t think we were making a difference. After all, it was videos like Earthlings that made me and many of my fellow activists go vegan.”

The next outreach event takes place in the same location on September 15th.

Your Turn

To watch Earthlings, please visit the website for the film.


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The Underground Activist (Literally…)

October 6, 2014 by Leave a Comment


Opinion

By day, he teaches physical education in a public school. By night, he descends into the bowels of NYC to do vegan outreach in subway stations. Sometimes with friends and often alone, Jim Scotto, 42, distributes thousands of pamphlets – night after night, weekend after weekend.

Vegan outreach in NYC subway

Vegan outreach in NYC subway

“The subway is the perfect spot,” says Scotto. “During the afternoon rush, thousands of people who come through the stations wait on the platforms and ride the trains, both of which are conducive to reading.”

vegan outreach subway

To capture peoples’ attention, he also puts out booklets on columns and sets up easels with posters, whenever possible.

Vegan outreach in the subway

Scotto is convinced that his mild-mannered approach is effective: “I always keep it positive. It’s the best way to distribute the greatest number of pamphlets and make a positive impression on people. Many won’t take a pamphlet, but plenty of people do. And I know they’re making a difference because people have returned to tell me that they’ve gone vegan or are moving in the right direction.”

Scotto does above ground outreach too

Scotto does above ground outreach too

Scotto receives no rewards or recognition for his under the radar activism, but he probably should. After all, he is living proof that one person – working alone – can make a big difference for the animals.

A friendly reminder of why he advocates

A friendly reminder of why he advocates

Your Turn

In Scotto’s words, “More people leafleting means more materials distributed. And that leads to more change.” To find out how to leaflet in your area, please see Mercy For Animals’ Guide to Leafleting.


Filed under: Food, Opinion
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