Once an animal rights campaign is embraced by the mainstream public, the corporation that is targeted would be wise to stop defending, and start fixing, the issue in question. But all too often, companies fight to maintain the status quo, prioritizing short-term profits over their reputations and even the long-term viability of their organizations. This week, two companies foolishly dug in their heels by defending practices that have been rejected by the public and, in many cases, by their own customers.

NATIONAL PORK PRODUCERS COUNCIL

In a letter to the editor of the NY Times in response to an opinion piece criticizing gestation crates, the President of the National Pork Producers Council, Howard Hill, writes that the crates are humane and “allow farmers to provide individual care to sows, monitor their feed intake and eliminate aggression among sows.”

Is Mr. Hill living on the same planet as the rest of us? Surely he knows that even meat eaters reject the most intensive forms of farm animal confinement. In a recent poll taken in New Jersey, for example, 93% of respondents said they oppose pig gestation crates. The ship has sailed, Mr. Hill. If you want members of the public to take “pig producers” seriously, then you need to eliminate, not justify, the metal cages that drive pigs (and activists) insane. Individualized care? Really?

SEAWORLD

On December 9th, activists in San Diego hand-delivered a petition to the Mayor asking him to help retire Corky (aka Shamu), an orca who has been performing tricks in a barren pool since she was plucked out of the ocean in 1969 — 45 years ago!

Delivering petition to retire Corky

In response to the “Retire Corky” petition, SeaWorld issued a statement describing the activists as “a handful of extremists” who are “out of touch with reality” and stated that Corky is “happy and healthy.”

Corky gave birth 7 times in captivity. All of her babies died in a matter of days.

Those words might have resonated with the public before Blackfish created an anti-captivity revolution. Now, they make SeaWorld sound delusional. Does their stock price have to drop to $0 before they accept the fact that the whales who once earned them billions are now poised to sink the entire company?

Today, it really is Their Turn! We have three victories to celebrate – each better the next.

First up – Eight female pigs are jumping for joy – literally – because their recent journey from gestation cage to slaughterhouse was pleasantly interrupted by people who liberated them. The brains behind the rescue? A student taking a “swine production” class who fell in love with them. The money? None other than Sam Simon, the Simpsons co-creator who is donating his fortune to animal rights causes.

Last, but not least, lawmakers in Oakland, California, have voted to ban the use of bull hooks, the weapons used by circuses to beat their elephants into submission (see video below). Los Angeles is the only other U.S. city with a bull hook ban. Without these weapons, the monsters at Ringling Bros. will be unable to bring their battered elephants into the city limits. The ban doesn’t go into effect until 2017, but it’s a major victory, and it sets a precedent for other municipalities. Let’s hope that Ringling employees don’t take out their anger on the elephants.

Hit the pause button to celebrate, share and be re-energized by the victories.

In an effort to pass harsher laws to keep cameras out of factory farms, agribusinesses in Eastern Australia are claiming that activists pose a threat to “biosecurity” because they can spread disease to their animals. The factory farmers are not only attempting to hide animal abuse from the public, but they are also shifting the blame for disease outbreaks away from overcrowding and intensive confinement on their farms. If the “biosecurity” measure is passed, activists who enter farms illegally could face up to three years in jail or a $1.1 million fine.

https://youtu.be/hHkqrd44dDw

This is not the first attempt by Australian agribusiness to pass American-style “ag gag” laws. In 2012, after several undercover investigations cast a negative spotlight on Australia’s wool and pork industries, a Senator in South Australia introduced the Surveillance Devices bill, which would have criminalized the taking of photos and video of “a legally operating animal enterprise.” It would have also required activists to turn over their videos to authorities within 48 hours. The bill’s sponsor claimed the law would “strengthen genuine animal welfare protections,” as if cameras harm animals. The bill was voted down, re-introduced with changes in July 2014 and voted down again.

In 2013, Australian farmers killed almost 500,000 egg laying hens during an outbreak of avian flu. At the time, no one blamed the outbreak on a cell phone camera.

Agribusiness attempts to shift blame for disease outbreaks from overcrowded barns to activists with cameras

Intensive confinement and overcrowding on factory farms spread diseases. Hidden cameras spread the truth. Criminalizing them will make horrific conditions for animals on factory farms even worse, as agribusiness will have no incentive to minimize abuse.

Hidden cameras hold famers accountable (Photo: PETA)

Factory farmers in Australia and around the world confine, mutilate, abuse and slaughter billions of farm animals each year, but they and the government officials in their pockets would like the public to think that activists with cameras are the criminals. History will be the judge.

U.S. animal rights groups are fighting “ag-gag” bills

Activists will go to extreme lengths to help animals — from protesting naked to liberating minks from fur farms. But how many are willing to live in their own excrement for 10 days?  “We have a waiting list,” according to the makers of Farming Humans, a one-hour documentary film in the early stages of development.

In Farming Humans, 12 people will be locked up in small cages for 10 days to emulate the intensive confinement of pigs, calves and chickens on factory farms. Unlike other animals, the captive humans will be able to describe their physical discomfort, the smell of their waste and the stress of being unable to move. They will also be able to beg for mercy and leave if they start to go insane, which is what happens to pigs in gestation crates.

Pigs who go insane from confinement chew the metal bars that imprison them

The filmmakers will make life difficult for the human animals, but they will stop short of carrying out the worst abuses, such as castration, dehorning, tail cutting, branding, debeaking, gratuitous physical attacks and, of course, slaughter.

TV host Jane Velez-Mitchell talks to the filmmakers about their provocative concept in an interview.

This isn’t the first time that human animals have stepped into a farm animal cage. In the months leading up to a vote on a gestation crate ban in New Jersey, HSUS challenged people in the state to step inside of one. That challenge, however, lasted only 4 minutes.

Gestation crate challenge in NJ (Photo: HSUS)

As expected, NJ governor Chris Christie vetoed the bill in an effort to curry favor with  hog farmers in Iowa, who have an outsized influence in the race for U.S. President. In reaction to his veto, actress and musician Cher called him a “despicable bully,” and comedian John Stewart criticized him on his show:

https://youtu.be/cFim-euvBMY

To learn more about the project and/or support the filmmakers in this endeavor, please visit Farming Humans.

UPDATE: July 28th, 2015 –  Advocacy works. The Gadhimai Temple Trust has responded to the global outcry to ban the ritual slaughter of hundreds of thousands of animals that takes place every four years: “For generations, pilgrims have sacrificed animals to the Goddess Gadhimai, in the hope of a better life. The time has come to replace killing and violence with peaceful worship and celebration.”

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Every five years, Hindus from India and Nepal participate in Gadhimai, a ritual slaughter that takes place in Nepal. During the two day ritual, which took place in late November, practitioners chopped off the heads of approximately 300,000 thousand buffalo calves, goats and other animals as a sacrifice to the goddess of power, Gadhimai.

Global efforts to prevent the 2014 Gadhimai failed, but the media and activists shined an international spotlight on the massacre before it began. And, once it started, the 12,000 police officers hired to protect the killers were unable to block the cameras, raising even more public awareness. Pressure is mounting on Nepal to outlaw the ritual.

Actress Joanna Lumley at Gadhimai Protest at Nepal Embassy in London (photo: CIWF)

Because Gadhimai is so violent, one would think that just a small number of people would participate, but, in 2014, the animal holocaust attracted 5 million Hindus.

We can, and should, point a finger at the Nepalese and Indians who participate and expose their crimes, but we should also acknowledge that they are no worse than the millions of people who torture and kill animals in other countries around the world.

Annual Pilot Whale Hunt in the Faroe Islands (Photo: Sea Shepherd)

We could, and should, point a finger at Hindus, but we must also acknowledge that people from other religions torture and kill animals in the name of God.

Observant Jews swing and sacrifice hundreds of thousands of chickens before Yom Kippur, the Day of Atonement

What is it about the human species that makes us kill gratuitously – for reasons that have nothing to do with our survival? How is it possible that the most intelligent species is the one that is destroying the planet? How did we become so violent?