Archives

Once an animal rights campaign is embraced by the mainstream public, the corporation that is targeted would be wise to stop defending, and start fixing, the issue in question. But all too often, companies fight to maintain the status quo, prioritizing short-term profits over their reputations and even the long-term viability of their organizations. This week, two companies foolishly dug in their heels by defending practices that have been rejected by the public and, in many cases, by their own customers.

NATIONAL PORK PRODUCERS COUNCIL

In a letter to the editor of the NY Times in response to an opinion piece criticizing gestation crates, the President of the National Pork Producers Council, Howard Hill, writes that the crates are humane and “allow farmers to provide individual care to sows, monitor their feed intake and eliminate aggression among sows.”

Is Mr. Hill living on the same planet as the rest of us? Surely he knows that even meat eaters reject the most intensive forms of farm animal confinement. In a recent poll taken in New Jersey, for example, 93% of respondents said they oppose pig gestation crates. The ship has sailed, Mr. Hill. If you want members of the public to take “pig producers” seriously, then you need to eliminate, not justify, the metal cages that drive pigs (and activists) insane. Individualized care? Really?

SEAWORLD

On December 9th, activists in San Diego hand-delivered a petition to the Mayor asking him to help retire Corky (aka Shamu), an orca who has been performing tricks in a barren pool since she was plucked out of the ocean in 1969 — 45 years ago!

Delivering petition to retire Corky

In response to the “Retire Corky” petition, SeaWorld issued a statement describing the activists as “a handful of extremists” who are “out of touch with reality” and stated that Corky is “happy and healthy.”

Corky gave birth 7 times in captivity. All of her babies died in a matter of days.

Those words might have resonated with the public before Blackfish created an anti-captivity revolution. Now, they make SeaWorld sound delusional. Does their stock price have to drop to $0 before they accept the fact that the whales who once earned them billions are now poised to sink the entire company?