In 2015, fashion designer Anna Tagliabue integrated her passion for fashion and protecting animals by launching a company called Pelush that designs luxury faux fur coats and accessories. During 2019 Fashion Week, Ms. Tagliabue debuted her newest designs during a cruelty-free fashion show in Manhattan:
“We don’t have to harm animals to wear fur because new technology enables us to reproduce it perfectly, often with recycled materials,” said Tagliabue.”Our fabrics are virtually indistinguishable from chinchilla, mink, fox and even Broadtail Astrakhan, which is the most difficult fur to reproduce.”
As wearing fur becomes less socially acceptable, many of the world’s top luxury fashion houses, including Gucci, Chanel and Burberry, have committed to eliminating it from their collections. Several companies, however, have dug in their heels. Canada Goose, which defends its use of fur by claiming that it’s “ethically sourced,” has been a target of animal rights activists in recent years because it has normalized the use of fur trim hoods, which are pervasive in big cities during the winter months.
In 2018, two California cities, Berkeley and San Francisco, banned the sale of fur. In January, 2019, Los Angeles followed suit. Animal rights activists in California are now working to achieve a statewide ban. In 2019, London Fashion Week became the first to go fur-free.