In the mid-1990s, fashion designer Anna Tagliabue wanted to launch a line of luxury faux fur clothing. The technology, however, wasn’t available. Twenty years later, Ms. Tagliabue staged her a runway show during NYC’s prestigious Fashion Week. Dozens of NYC fashionistas filled the seats, and, by all accounts, they loved what they saw:
While Ms. Tagliabue loves design, it was her love of animals – and her desire to protect them – that motivated her to start her company, Pelush. “Education and awareness about the plight of animals must come from fashion — not just food,” said Ms. Tagliabue. “With all of the beautiful, cruelty-free alternatives, people have no excuse to continue wearing fur and other animal skins.”
When asked how activists who confront people on the street will know that someone is wearing a faux-fur Pelush garment, Ms. Tagliabue said she plans to sew on a patch that will be easily recognizable – similar to Canada Goose.
Ms. Tagliabue says that her one-of-a-kind, cruelty-free designs serve as a “wonderful alternative to real fur for compassionate women in search of glamour, comfort and the warmth of a plush coat.”