Luxury Faux Furs Take Center Stage at Fashion Week in NYC

In the mid-1990s, fashion designer Anna Tagliabue wanted to launch a line of luxury faux fur clothing. The technology, however, wasn’t available. Twenty years later, Ms. Tagliabue staged her a runway show during NYC’s prestigious Fashion Week.  Dozens of NYC fashionistas filled the seats, and, by all accounts, they loved what they saw:

While Ms. Tagliabue loves design, it was her love of animals – and her desire to protect them – that motivated her to start her company, Pelush. “Education and awareness about the plight of animals must come from fashion — not just food,” said Ms. Tagliabue. “With all of the beautiful, cruelty-free alternatives, people have no excuse to continue wearing fur and other animal skins.”

Pelush Runway Show in NYC during Fashion Week

When asked how activists who confront people on the street will know that someone is wearing a faux-fur Pelush garment, Ms. Tagliabue said she plans to sew on a patch that will be easily recognizable – similar to Canada Goose.

Fashion design Anna Tagliabue with models from her runway show during NYC Fashion Week

Pelush fans photograph the models after the show

Ms. Tagliabue says that her one-of-a-kind, cruelty-free designs serve as a “wonderful alternative to real fur for compassionate women in search of glamour, comfort and the warmth of a plush coat.”

NYC animal rights activists make the V for vegan symbol on the red carpet after walking the Pelush runway wearing t-shirts with messages about kindness to animals