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As Rihanna promoted her new fragrance at a Brooklyn Macy’s on Monday afternoon, anti-fur activists staged a disruption near the musician, holding up posters and chanting, “Shame on Rihanna. Fifty dead animals; one fur coat.”

https://youtu.be/fDtVqZQL_wc

Rob Banks, one of the five activists who participated in the disruption, was swarmed by security guards as he approached the stage with his poster. All of the activists continued to chant and display their posters as they were expelled from the store.

NYC anti-fur activists Rob, Jaime, Michelle, Angela and MaCa disrupt Rihanna at Macy’s.

Anti-fur disruption at Rihanna’s fragrance promotional event in NYC.

Rihanna’s fur consumption has been the subject of several news stories in recent years. In May 2015, she wore a dress with fur trim the size of small swimming pool to the annual costume gala at NYC’s Metropolitan Museum of Art in New York.

Rihanna wears fur dress to the costume gala at the Metropolitan Museum of Art.

In December, 2013, the celebrity news website TMZ posted a story in which its president, Harvey Levin, attempts to educate his unsympathetic staff to the plight of animals killed for fur: “It is pure torture — skinning them alive to put a coat on your back when you can have a different kind of coat. It’s barbaric. How can anyone defend torture?”

Rihanna has been photographed wearing dozens of fur garments.

At a Barnes & Noble bookstore in New York City on Tuesday, animal rights activists confronted Kim Kardashian face-to-face to disrupt her book signing and protest her consumption of fur.

Kim Kardashian has been photographed in dozens of fur garments.

After a six hour wait in line, activist Crank Dennehy got straight to the point: “Can you make [the autograph] out to all of the animals that have been tortured and killed for you to wear a fur coat?”

In a news brief about the Kim Kardashian disruption, celebrity gossip blogger Perez Hilton wrote, “While we agree that wearing fur isn’t the most considerate act, it must suck to have so many people screaming in your face at once.”  In response, one reader explained why this approach is effective: “By creating a scene with someone who has millions of followers, they gain [create] further awareness about how bad the situation really is. Most of the animals are either electrocuted or skinned alive.”

Animals raised for fur go insane in their cages before being anally electrocuted or skinned alive

Kardashian smiles at Rob Banks, an anti-fur activist on the verge of disrupting her book signing

The disruption took place just one day after another fur-promoting celebrity, Rihanna, attended the annual costume gala at NYC’s Metropolitan Museum of Art wearing a fur-trim dress the size of small swimming pool.

Rihanna in fur

The gala, which benefits the Metropolitan Museum of Art’s Costume Institute, is organized by yet another fur promoter, Vogue editor Anna Wintour. Because of her consistent promotion of fur in the media and on the pages of Vogue, Wintour has been the target of animal rights activists for decades.

Vogue editor Anna Wintour is the fur industry’s most important ally and spokesperson.