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In a statement to Vogue denying that it buys rabbit fur from the factory farms exposed in a new undercover video, fashion giant Burberry says it “will not use fur if there is concern that its production has involved the unacceptable treatment of animals.” Intense confinement and anal electrocution are standard practices in the fur industry. Is either “acceptable” to Burberry?

photo: 2dayblog.com

To make matters worse, Burberry’s use of the phrase “all natural” in defending its use of fur, but “natural” fur is exactly what we are trying to eliminate! Did Burberry think the word “natural” would appease its critics who are advocating for fake fur?

Burberry executives and other fashion houses that use fur are either unaware of the atrocities or are turning a blind eye for the sake of profits. It’s no wonder activists have to jump onto the runway during fashion shows to get their attention.

Please visit endfahsioncruelty.org to take action on behalf of fur bearing animals.