Direct Action Everywhere (DxE), an animal rights organization that has visited many “humane” animal farms to investigate their claims, invited TheirTurn to document one of their many nocturnal visits to JS West, an egg farm certified by the American Humane Association. Our visit, which was intended to be an investigation, morphed into a rescue mission.
After spending less than a minute inside of a warehouse with 150,000 egg-laying hens, my worst fears were confirmed. The “humane” label is nothing more than a marketing fraud designed by the animal agriculture industry and retailers to make consumers feel good about purchasing their products.
Please visit Direct Action Everywhere to learn more about how the animal agriculture industry preys on well-intended consumers by fraudulently marketing their products with language that states or suggests that their animals are treated humanely.