As tens of thousands of New Yorkers and tourists descend upon the Fifth Avenue shopping district in NYC during the holiday season, animal rights activists are staging confrontational, educational, disruptive and highly-charged protests to curb the consumption of fur.
On December 13th, Caring Activists Against Fur demonstrated at the entrance of the Fur Source of New York, using video, posters and handouts to turn away potential customers while shaming those who dared to enter. During the two hour protest, the 15-20 customers who entered the store left empty-handed.
In early December, Friends of Animals unveiled a “Flip Off Fur” billboard in Times Square and staged a highly-charged in-store protest at a retail store called Prato. According to Edita Birnkrant, FOA’s Campaign Director, the owner “flipped out,” and all of the customers evacuated the store.
After occupying Prato, the activists staged a disruption at the Manhattan showroom of notorious fur designer Jason Wu. The employees, who locked themselves in, hid behind the mannequins as activists pasted the entrance with “Flip Off Fur stickers” and used a bullhorn to explain why they were targeting Jason Wu.
In late November, Jane Velez-Mitchell of JaneUnChained documented the confrontations between activists and fur wearers during a Caring Activists Against Fur protest at the luxury retailer Bergdorf Goodman. While encouraging shoppers to watch the video being displayed by the activists, one man told Velez-Mitchell, “I’d like to punch you in the face.”
On December 11th, several anti-fur activists blocked Lady Gaga’s SUV as she left a gala in NYC and used a megaphone to confront her about the cruelty of her fur consumption. In less than one week, the video has been viewed by over 80,000 people and has received over 1,100 comments.