PETA to Jolt the British with Provocative Optical Illusion
News & Opinion
The fat man in the back of the bus is not tipping it over, but PETA wants you to think he is.
To capture people’s attention in an era of information overload, PETA is launching a provocative ad campaign that uses fat shaming as a strategy to trigger people to go vegan. The ads will appear on London buses starting in October.
In an interview with a London newspaper, a PETA spokesperson stated that switching to a plant-based diet leads to weight loss and that “People who insist on stuffing themselves with Sunday roasts, bacon, cheese and eggs are throwing their health under the bus.”
In 2009, PETA was widely criticized for launching a similar campaign in which it encouraged human “whales” to lose their blubber by going vegetarian.
Criticism has never stopped PETA in the past, so the organization is unlikely to make any apologizes for its controversial “tough love” approach now. Tapping into people’s insecurities about body image will assuredly offend some people, but the approach could save the lives of many people – and, of course, animals. Do the ends justify the means?
I think in this case the ends do justify the means. How many years have we been trying to get people to consider moving to a plant based diet rather than continuing to eat meat, meat and more meat. Besides humans becoming more and more obese and sick with all kinds of animal fat related illnesses, millions of animals continue to suffer unthinkable cruelties. It’s time to stop being timid and get the message out any way possible. I always say, ” if you don’t care about how much the animals suffer, at least care about your own health”. Of course, I care about how much the animals suffer, but if by people being more aware of their own health, the animals will suffer less, then it’s worth using that tactic.
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fat ass should pay double on the bus
Yeah, it’s important to note that vegan does not necessarily equal healthy. I’ve seen vegans eat spaghetti and french fries, which is vegan, but not healthful. I don’t like to call myself “vegan”, first because I can’t manage it 100%, although I’d like to, second because it doesn’t tell the whole story. I say I follow a healthful, plant-based diet.
The UK is in the middle of an obesity epidemic and I support any campaigns which see to tackle this problem. Scientific evidence supports the notion that vegans are less likely to be obese so if this ad gets people to sit up, take notice and make the switch towards a healthier vegan diet then I am all for it.
I think anything that gets people to “Sit up” will help
I dont support PETA! They are not for animals! I dont care what kind of propaganda they put out there! I am Vegan though and wish more people were but PETA yea not so much!
It’s interesting. I have always been a fan of Peta, but I know they will receive a ton of flack for this. My problem with that is that it turns people off to the other work they do, and they are amazing. I think it’s a funny ad and shouldn’t be taken so seriously, but I do understand how it could offend many people.