Video: Activists Play Slaughterhouse Sounds in Chipotle
The News
On September 2nd, the animal rights group Direct Action Everywhere (DxE) occupied a NYC Chipotle during lunch hour and played the sound of squealing animals to capture the attention of patrons.
Since October, 2013, DxE has conducted “It’s Not Food. It’s Violence” protests in 50 cities and 16 countries. The organization has targeted Chipotle because its marketing campaign deceptively suggests that its animals are humanely raised and slaughtered, making people feel good about eating abused animals when they might have otherwise abstained. “The company is trying to market killing as humane,” said a DxE spokesperson, “But there is no escaping the reality that slitting an animal’s throat is violent.”
Your Turn
Please visit Direct Action Everywhere to learn more about their campaign and to support their brave work by participating in their actions or donating.