Their Turn - The Social Justice Movement of Our Time Their Turn - The Social Justice Movement of Our Time

Secret Investigation at Whole Foods’ Egg Supplier Reveals Horrors of “Certified Humane” Farming

January 9, 2015 by Leave a Comment

The News

Direct Action Everywhere (DxE), a California-based animal rights group that stages dramatic in-store protests around the world, conducted a year-long investigation of a “certified humane” farm, and what they found was so compelling that the New York Times ran a lengthy (though slanted) story about it, exposing the mainstream public to the myth of “humane” animal agriculture.

Certified humane?

Certified humane?

During approximately 10 visits to Petaluma Farms, a Whole Foods egg supplier in California, DxE took video footage of the horrific conditions in which the “humanely raised” hens are living. In addition to documenting the typical aspects of “life” on factory farms, such as disease, stress and overcrowding, they encountered birds languishing in manure pits; struggling to breath and already dead. One of the worst conditions, the “overwhelming” smell, could not be captured on camera.

In this extraordinary video, DxE uses video footage from its investigation to demonstrate that, even in the “best” of circumstances – on a farm that is “certified humane” – animals are abused, neglected and deprived of the chance to do anything that comes naturally to them.

Because Whole Foods is spending tens of millions of dollars to duplicitously market animal abuse as “humane” and slaughter as an “act of compassion,” DxE is launching an international campaign against the grocery store chain – with protests planned in 50 cities – demonstrating that there is no humane way to slice off hens’ beaks, castrate baby pigs, suffocate animals in gas chambers and slit their throats. Whole Foods, they argue, has built a “house of lies” around a “dark and violent reality,” where their “farms are prisons, and every inmate is on death row.”

Whole Foods markets slaughter as "compassion."

Whole Foods markets slaughter as “compassion.”

Your Turn

Please visit Direct Action Everywhere to learn about, support and/or join their provocative campaigns to expose the truth about animal farming and promote a cruelty-free lifestyle.

Comments via Facebook Comments

  1. Certified humane is a FRAUD. Here is another example of a “Certified humane” farm in Upperville, VA.

  2. Put my name on the list
    Please to stop this
    So sad+cruel.

  3. valerica iordanescu says:

    I totally agree for the animal freedom ! I’m a vegan <3

  4. Carrie says:

    This doesn’t surprise me at all. Whole Foods has so much “humane” meats and dairy it’s impossible. Bravo to Direct Action for taking on a corporate giant like Whole Foods.

  5. Natalia says:


  6. I am SO GRATEFUL to and for Direct Action Everywhere. This is the kind of activism that is needed for all animals and most critically for farmed animals, instead of the lies about “humane” this and that from segments of the so-called animal advocacy movement. The issue isn’t factory farming, it’s animal farming – all of which IS factory farming. If we call ourselves animal advocates, we must live up to this claim. We must be vegan and promote being vegan, nothing less. No more lies, no more “eat less meat.” It’s not about meat and food and “protein.” It’s about these animals and ending our violence toward them once and for all. It’s about getting our movement (back?) on track. Choose compassion. Be vegan – and get others to join you – us. Karen Davis, United Poultry Concerns

    1. Jay matthews says:

      Disgraceful.. Add me to the list…

Leave a Reply

Your email address will not be published. Required fields are marked *