New Watchdog Group Combats Anti-Vegan Bias in the Mainstream Media
The News
A watchdog group, VegMediaWatch, has launched to combat the growing wave of anti-vegan propaganda in the mainstream media. The initiative aims to hold journalists and news outlets accountable for publishing biased stories that misrepresent veganism and plant-based foods.
Each year, the meat and dairy industries spend millions of dollars on public relations to shape public opinion. Their efforts to vilify plant-based foods as “ultra-processed” while promoting meat and dairy as “natural” and “environmentally friendly” are paying off. As consumers embrace the misinformation, they are making food choices that are worse for their health, the planet, the animals and vegan businesses.
VegMediaWatch was created to reverse this trend. Through respectful, fact-based social media posts, @VegMediaWatch calls out journalists and media outlets that publish anti-vegan propaganda.
Journalists targeted in post invite VegMediaWatch to submit an op-ed
The mainstream media often uses their news pages to promote the products of their meat and dairy advertisers and to quash their competition” said Jane Velez-Mitchell of UnchainedTV. “VegMediaWatch is here to to hold the culprits accountable by shining a spotlight on the bias and propaganda.”
VegMediaWatch exposes anti-vegan bias in the Wall Street Journal and the writer’s conflict of interest
In addition to exposing false narratives, VegMediaWatch celebrates and amplifies stories in the mainstream media that fairly and accurately portray plant-based foods and veganism.
VegMediaWatch amplifies stories in the mainstream media that positively portray plant-based foods and veganism
“Together, we can shift the conversation around plant-based food—demanding fairness in reporting and empowering consumers to make informed and ethical choices that are better our health, the planet and the animals,” said Velez-Mitchell.
VegMediaWatch encourages members of the public to support its efforts by signing up for the Rapid Response Team in order to receive a weekly action alert and by sharing and engaging with @VegMediaWatch content on social media.
Help the animals please
It is impossible to watch television or thumb through a magazine without seeing the glorification of meat on both the advertising side and content of the shows or articles. This is a very worthy project
“In fact, if one person is unkind to an animal it is considered to be cruelty, but where a lot of people are unkind to animals, especially in the name of commerce, the cruelty is condoned and, once large sums of money are at stake, will be defended to the last by otherwise intelligent people.” — Ruth Harrison
This is good news. An especially egregious narrative that I now see constantly is “vegan food is processed food”. Obviously a winning argument for many people who cannot handle changing their habits but need to feel superior to animal lovers. I will sign up!
Love this. Clear, proactive, and exactly what the movement needs. VegMediaWatch is doing vital work by cutting through misinformation and lifting up accurate, compassionate coverage. I’m all in … signed up, following, and cheering you on!