TheirTurn Has Launched VegMediaWatch. Please Join Us There.
The News
The meat and dairy industries continue to attack veganism through its paid supporters in the government and media. As demonstrated by the closure of vegan restaurants and the drop in sales of plant-based foods, their large-scale propaganda campaign is working. Their attacks have consequences not only for vegan businesses, but also for human health, the planet and the animals.

The meat and dairy industries’ attacks on veganism and plant-based eating are taking a toll.
In an effort to minimize the damage and protect the progress made in recent years, TheirTurn has shifted its attention to VegMediaWatch, a watchdog group that combats anti-vegan bias. On its six social media platforms, @VegMediaWatch has been working to hold journalists accountable for publishing stories that contain biased, misleading or false information about plant-based diets and veganism.
VegMediaWatch has made it easy for supporters to help. If you sign up Rapid Response Team on the VegMediaWatch website, you will receive a weekly action alert that provides clear guidance on how you can help in just a minute or two. Please note that, if you receive emails from TheirTurn, you will not automatically receive emails from VegMediaWatch, so please do subscribe here.
You can also help by following @VegMediaWatch and sharing or commenting on its posts on X, LinkedIn, Instagram, Facebook, Threads and BlueSky.
VegMediaWatch doesn’t just critique. It also acknowledges and amplifies journalists who portray veganism fairly and accurately and who report honestly on the impacts of animal agriculture. Responsible journalism deserves recognition, and positive reinforcement could influence future reporting.
Unlike social media influencers, who are largely unaccountable, journalists in the mainstream are sensitive to accusations of bias. Indeed, several have responded to VegMediaWatch posts. Some have been defensive; others supportive. Either way, their responses demonstrate that they are paying attention and that the posts are impacting on them.
While the vegan and animal rights communities do not have the financial resources of the meat and dairy industries, we do have the truth on our side and a determination to promote cruelty-free living. If we want veganism to be represented truthfully in the media, then we must use our social media platforms to speak out.




Of course, having our Seretary of Health, the disgraced Robert F. Kennedy, put meat/steak/dairy at the top of the Recommended Food Pyramid – which tells the ignorant, uninformed, vulnerable public to “drop dead”! and that they should:
*Prioritize protein at every meal
*Consume full-fat dairy with no added sugars
*Incorporate healthy fats from whole foods such as meats, seafood, eggs, nuts, seeds, olives, and avocados
This is a clear shout-out of support to the powerful Meat/Dairy Industry, (who contribute millions to their campaigns) and not only from Kennedy but also from Trump and his Cabinet of Fools. And, joining that clarion call have been the antisemite vegan traitors who attacked “A-political” vegan restaurant-owners who did not wish to join their hateful attacks against Israel…driving many of these restaurants to near ruin.
These are all vile people who know nothing about the meaning of compassion! But we will have our say! And, we will continue to put one foot in front of the other, a day at a time, as we “keep on keeepin’ on” for animals, our planet and our health!
It’s easy for the meat industry to get people to believe their lies, because, unfortunately, the majority of people are still brought up eating meat. Many people who say that they feel bad about the way the animals are treated, still like to eat meat, so are ready to believe the falsehoods by the meat industry as an excuse to keep eating meat.
First, getting the public to see proof why a vegan diet is more healthy for themselves and the planet, and advertising that often and everywhere. Find doctors, especially cardiologists and weight loss experts, who will put forth that knwoledge.
Also, put up videos on Facebook and everywhere, showing the abuse on factory farms and slaughter houses, often, and a lot. Maybe more people will have a conscience.