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Animal rights activists staged a disruption inside of Nike’s flagship store in New York City as part of a “Global Protest Day” against the company’s support of the mass slaughter of kangaroos for soccer shoes. Organized by the Center for A Humane Economy, a Washington-D.C.-based advocacy group leading a campaign to end the use of kangaroo leather, the protest called on Nike to stop hunting kangaroos and stealing their skin.

After chanting on megaphones for 30 minutes and distributing information to customers, the activists exited the store, with prodding by the NYPD, and unfurled a banner at the entrance – “NIKE PROFITS. KANGAROOS DIE.”  The protest continued on Fifth Avenue, where activists engaged with customers and pedestrians.

Animal rights activists with the Center for a Humane Economy, NYCLASS and TheirTurn protest Nike’s use of kangaroo skin at the company’s flagship store in Manhattan

As part of the Global Protest Day, animal rights groups also staged #KangaroosAreNotShoes disruptions in Portland, Oregon, where Nike is headquartered, and in Sydney, Melbourne, Brisbane, Canberra and Adelaide.

As part of the “Global Protest Day” against Nike’s support of the mass slaughter of kangaroos in Australia, animal rights activists in Portland staged a #KangaroosAreNotShoes protest at a Nike store near the company’s global headquarters.

The massacre of kangaroos in Australia represents the largest slaughter of land-based wildlife in the world. According to the Center for a Humane Economy, approximately two million kangaroos are killed each year for commercial purposes. Seventy percent of them are used to make soccer shoes.

Nike make soccer shoes from the skin of kangaroos in Australia who are hunted down at night and shot in the head

Animal rights groups argue that killing wild kangaroos is especially cruel because an estimated 40% of the victims don’t die instantly. In some cases, the wounded kangaroos escape and die slowly from the gunshot.

Each year, hunters in Australia kill an estimated approximately two million kangaroos for commercial purposes.

The mass killing has secondary victims. When mothers are shot, their babies (joeys) typically don’t die with them. In accordance with government guidelines, the hunters bludgeon them to death. Some of the babies escape, only to die slowly from exposure and predation. Each year, hundreds of thousands of joeys die during the nightly kangaroo hunt.

“Slaughtering mothers and their babies in the dark of night is an atrocity,” said Edita Birnkrant, the Executive Director the animal rights group NYCLASS and an organizer of the NYC disruption. “How do Nike executives sleep at night knowing how much pain and suffering they are causing?”

Nike supports the mass slaughter of wild kangaroos in order to use their skin to make soccer cleats

According to The Center for a Humane Economy, Nike rationalizes the mass slaughter of wild kangaroos by engaging in green washing and humane washing. Nike states, “Suppliers must source animal skins from processors that use sound animal husbandry and humane animal treatment/slaughtering practices whether farmed, domesticated or wild (managed) . . . If wild caught, [kangaroos] must be sourced from actively managed populations with government agency oversight.”

Animal rights activists, including young children and senior citizens, disrupted business in Nike’s flagship store in NYC over the company’s support of the mass slaughter of kangaroos to make soccer cleats

The sale of kangaroo parts is banned in California. The Kangaroo Protection Act, federal legislation introduced in 2021, would ban their sale nationwide. Several retailers, including Nordstrom, Gucci, Prada, and Versace, have stopped selling kangaroo skin products.

UPDATE: On July 24th, one month after PETA released video showing crocodiles and alligators used to make Birkin bags being tortured, British singer Jane Birkin has asked Hermès to remove her name from the line of handbags: “Having been alerted to the cruel practices reserved for crocodiles during their slaughter to make Hermes handbags carrying my name… I have asked Hermès to debaptise the Birkin Croco until better practices in line with international norms can be put in place.”

In 2001, a NY Times fashion writer reported that Jessica Seinfeld, the wife of comedian Jerry Seinfeld, attempted to use her famous last name at an Hermès store to jump to the front of a waiting list for a Birkin Bag, a purse regarded by many as the ultimate status symbol. Ms. Seinfeld, exasperated by negative stories written about her in gossip columns, denied the allegations in subsequent media coverage. Lost in the celebrity scandal were the real victims: the alligators and crocodiles who are raised and slaughtered in concrete factories to make the purses.

Reality star Kris Jenner wears Hermes purse made from alligator skin (photo: purseblog.com)

In 2014, People for the Ethical Treatment of Animals (PETA) sent undercover investigators into factories in Zimbabwe and Texas that supply Hermes with their crocodiles and alligators. Video footage shows employees cutting into their bodies while they are fully conscious, sawing into the back of their necks with a box cutter to sever their blood vessels and stabbing them in an attempt to dislocate their vertebrae during the drawn-out slaughter process. Investigators documented crocodiles bleeding out and writhing in agony for several minutes.

The undercover investigation also revealed the conditions in which the alligators and crocodiles are housed. In the wild, these intelligent animals raise their young, use tools to capture their prey and live for decades, often longer than humans. On factory farms, the crocodiles are intensively confined in concrete pits, forced to live in pools of their own excrement and denied the chance to do anything that comes naturally to them. They are slaughtered after just one year.

Crocodiles at Hermes crocodile skin supplier live in excrement-filled concrete pits

Hermes’ crocodile factory farm in Zimbabwe

Hermès suppliers slaughter up to four alligators to make just one Birkin bag. The skins are also used to make watchbands, belts, shoes and other accessories.

Alligator: before & after

In a statement included in the NY Times story about the PETA investigation, Hermès defends its products and expresses no remorse about the brutality exposed in the video.

In Texas, the Chambers County District Attorney is conducting an investigation at Lone Star Alligator Farms.

Crocodiles intensively confined at Hermès supplier in Zimbabwe

The alligators sold by Hermès are subjected to unspeakable atrocities on their journey to becoming a purse. Please sign letter asking Hermes to stop selling items made from crocodile and alligator skins.

Up to 4 alligators must be slaughtered to make one Hermès Birkin Bag

In mid-December, PETA Asia released undercover footage of workers in China bludgeoning dogs with sticks and peeling off their skin in order to make gloves, belts and other accessories.

Media reports suggest that people around the world are outraged by the violence against the dogs, as they should be. But the dog skin trade is no more abusive than the cow skin trade.

During their treacherous lives on factory farms and in feedlots, cows are branded, castrated and dehorned with no painkillers. Shouldn’t we be equally outraged by these abuses? And, if so, then how can we justify buying cow leather?

Some people argue that dogs deserve a free pass because they’re companion animals. Even if that could be used as a justification, it’s inaccurate. In China, dogs are food. Their skin is another source of revenue, much like cow skin in Western countries.

Dog skin gloves are sold as “leather” in the U.S.

Skin belongs to the animal who was born with it, not to people who want to make things out of it. Suggesting that one animal deserves to keep her skin more than another is arbitrary. With all of the non-animal alternatives available to us, we simply cannot justify stealing anyone’s skin.