The “Blackfish Effect”

After watching Blackfish, the documentary film about captive orcas at Sea World, Virgin Airlines CEO Richard Branson instructed his tour company Virgin Holidays to refrain from booking travel “with any organization that won’t guarantee that they won’t display dolphins and whales that are taken from the wild,” according to the Seattle Post Intelligencer.

The capture of Lolita, who is now at the Miami Seaquarim

The impact of Blackfish can’t be overstated: musicians are canceling their Sea World performances; protests are on the rise and ticket sales are declining. The whole world is watching. But we can’t be complacent because Sea World is a multi-billion dollar company that will stop at nothing to protect their biggest attraction: the killer whale shows. To be a voice for the orcas, please visit the Take Action on the Blackfish website.