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It’s Fashion Week in a frigid NYC, and the streets are covered in blood. And, while nothing short of an army of full time activists could stem the flow, the community is fighting back.

Earlier this week, TheirTurn reported on fur shaming as a tactic to stop people from wearing fur garments. Today, we look at other approaches to transform the Big Apple from red to green.

BILLBOARDS: PETA has erected a 90′ billboard in Times Square on which the musician Pink poses naked and says, “Be comfortable in your own skin, and let others keep theirs.”  Hundreds of thousands, if not millions, of people will see – and perhaps think about and discuss – this provocative billboard.

PETA’s Anti-fur billboard in Times Square (photo: Slobadan Randjelovic)

In December, Friends of Animals erected a “Flip Off” Fur billboard in Times Square and risked arrest with a bold protest inside of the Macy’s “Fur Vault.”

Friends of Animals (FOA) anti-fur billboard in Times Square

PROTESTS: Jane Velez-Mitchell of JaneUnchained has reported on several recent fur protests in New York. In this story, Jane covers a Caring Activists Against Fur (CAAF) protest at the Fur Source, a store on which the activist community has declared war.

During fashion week, Viktor Luna, a designer who uses fur, staged a runway show on the backs of NYC’s beleaguered carriage horses. NYCLASS, an activist group working to ban horse-drawn carriages, held a protest in an attempt to disrupt the designer’s show and generate attention for the plight of the carriage horses.

Designer Viktor Luna staged a fashion show on the backs of carriage horses. (photo: Daily News)

Caring Activists Against Fur Valentine’s Day Protest (photos: Roberto Bonelli)

ONE-ON-ONE ENGAGEMENT: Some activists shame people wearing fur; some wear anti-fur buttons; and some attempt to start a conversation with people wearing fur.

A TheirTurn reader (left) submitted this photo of herself with a fur wearer who was willing to not only listen but also pose for a post-discussion photo.

The winter of 2015 has brought out so much fur that activists are tearing out our own hair in frustration, but we can’t let that stop us. We must create an environment where people no longer feel comfortable wearing fur because they are either educated about the issue or afraid of the consequences. If you live someplace where people wear fur, please use whatever approach works best for you to be a voice for the animals who have every right to keep their skin.

In the highly charged effort to ban horse-drawn carriages from the streets of NYC, activists can rarely anticipate the unseemly events that lurk around the corner  – from false accusations by elected officials and hostile media outlets to physical and verbal attacks by carriage operators. What they can – and are – doing, however, is moving mountains to help pass the Mayor’s historic bill to ban the city’s inhumane, unsafe and archaic horse-drawn carriage trade.

Following are some of the most compelling tactics being employed by NYCLASS, the animal rights group leading the lobbying effort, and the Coalition to Ban Horse-Drawn Carriages, which started the movement in 2006.

1. TV Commercial: With the help of a pro-animal TV production company, NYCLASS created a commercial that has aired and will air again on local television in the months leading up to a vote.

2. Postcard Campaign: The NY Observer reports that NYCLASS “is turning up the heat on lawmakers by mailing graphic postcards to all 51 Council Members every day until the carriage-banning legislation is passed.” Each of the 7,000 postcards is signed by a NYC voter and will be sent to his or her Council Member.

One of many postcards being sent by NYCLASS to NYC lawmakers

3. Subway ads: In February, the Coalition to Ban Horse-Drawn Carriages is rolling out this provocative ad campaign in NYC subway stations. Since 2007, the Coalition, which is the go-to group for information about the issue, has been staging regular protests against the industry and producing a weekly newsletter sent to advocates around the world.

Subway ad campaign

4. An army of activists: Hundreds of NYC voters feel passionately enough about the plight of the horses to dedicate their free time to educating voters in the streets and lobbying lawmakers at City Hall. This week, activists with NYCLASS conducting outreach in front of the offices of two “undecided” NYC Council Members were unexpectedly invited inside to make their case for a ban.

Councilmember unexpectedly invites picketers in for meeting

Luckily, the activists were not carrying the dead horse replica that they sometimes use to attract attention in neighborhoods where local Council Members opposes the ban.

City Hall in Manhattan (Photo: NYCLASS)

NYCLASS and The Coalition to Ban Horse-Drawn Carriages are leading the fight locally, but they are not working alone. Representatives from national advocacy groups, including PETA, HSUS, FOA, the ASPCA and Last Chance for Animals, are also lobbying Council Members and/or running educational campaigns.

Since 2008, PETA has also lent major star power to the effort, rolling out billboards and videos with pro-animal celebrities like Pink, Lea Michele, Kathy Najimy and Kristen Johnston.

PETA billboard in Times Square

Actress Kristen Johnston

To date, the majority of Council Members have not publicly stated whether they plan to vote in favor of or against the horse-drawn carriage ban. Like most politicians, they will make their decision based on political expedience — not on the merits of the issue. In the unlikely event that the bill to ban horse-drawn carriages is voted down, it won’t be for a lack of effort by the advocacy community. But perish the thought!

1. If you live in NYC, please join NY-CLASS in its efforts to rally support among lawmakers for the Mayor’s bill to ban horse-drawn carriages. If you live elsewhere, please sign their petition.

2. To learn more about the issue and keep apprised of news, subscribe to the weekly newsletter of the Coalition to Ban Horse-Drawn Carriages.

3. Watch the award-winning documentary film BLINDERS to see why people have been fighting for years to take the horses out of NYC:

NYC carriage drivers have committed more than a dozen “hit & runs” over the past five years, according to allegations in police records that the Animal Legal Defense Fund (ALDF) obtained by court order from the City of New York. Jane Velez-Mitchell speaks to Chris Green, Legislative Director of ALDF, about the news:

One of 14 “hit & run” complaints filed with NYPD

At a NYCLASS press conference at City Hall announcing the reported “hit & runs,” ALDF’s Legislative Director Chris Green said that the group also discovered “several alarming incidents” that had not been publicly reported. In one instance, a child was rushed to the hospital after falling out of a carriage and being run over by a wheel. The police report stated that the victim “suffered injuries to stomach, chest and head.”

Animal Legal Defense Fund (ALDF) announces “hit & runs” at NYC press conference

In another incident, a carriage driver “was thrown to the ground” and found by police “laying in the street, not moving.” In the photo below, a  driver was ejected from carriage and hospitalized in a coma when his horse spooked and collided with a station wagon. Unlike many other accidents, this one was reported because witnesses took photos and informed the press and local advocacy groups.

Crash in midtown shows danger of mixing horses and cars (photo: Catherine Nance)

With the help of the Coalition to Ban Horse-Drawn Carriages and the local office of Friends of Animals, the ALDF filed a successful lawsuit against the City of New York to release the “hit & run” and other records, which show that “children, cyclists, pedestrians, carriage drivers passengers and NYPD officers have been physically injured by accidents involving New York’s horse carriages.”

Tensions ran high at the press conference, as members of the opposition, including reporters who favor the industry, asked hostile questions of the speakers, including NYC Council Member Ydanis Rodriguez, who spoke in favor of removing carriages from the streets.

NYC Council Member Tweets Support of Horse-drawn Carriage Ban

The effort to ban horse-drawn carriages has been an uphill battle, in part because the NY Times, NY Post and Daily News have published editorials in support of the trade. Nonetheless, local and national animal rights groups continue to advocate relentlessly on behalf of the horses. Mayor Bill de Blasio, who agrees that carriages do not belong on NYC streets, has stated on multiple occasions that he intends to “end carriage rides” in NYC.

If you live in NYC, ask your Council Member to support the Mayor’s plan to end carriage rides in NYC

Sign the two petitions to ban horse-drawn carriages: Coalition to Ban Horse-Drawn Carriages, NYCLASS

To keep apprised of developments, subscribe to the weekly newsletter of the Coalition to Ban Horse-Drawn Carriages by sending an email to coalition@banhdc.org

Watch the award-winning documentary film BLINDERS: The Truth Behind the Tradition that exposes the truth behind the tradition of NYC’s infamous horse-drawn carriage trade:

On Sunday morning, a carriage horse escaped from his handler and fled down 11th Avenue in midtown Manhattan. Police officers chased the spooked horse in vehicles with flashing lights, which could have made him even more frantic. If the incident had taken place at a busier time, the horse could have easily crashed into a moving car, which has happened many times in the past when horses break free in midtown.

The fleeing horse is symbolic of an industry out of control since the ASPCA relinquished its humane law enforcement duties in January. On Friday, The Daily News published a letter about the chaos written by Elizabeth Forel, president of the Coalition to Ban Horse-drawn Carriages:

Because horses are flight animals, many have spooked and fled frantically down NYC streets. In  The blinders that curb their vision can only block some of the stimuli. In 2007, a horse named Smoothie who fled after being spooked by drums crashed and died on 59th St.

Smoothie spooked and died on 59th St.

Because horses spook unexpectedly, little footage exists. A wedding photographer in St. Louis, however, did capture a horse who fled with a carriage when revelers set off sparklers (1:07)

While waiting for NYC Mayor de Blasio to fulfill his campaign promise to take the horses off the streets, activists continue to advocate on their behalf. On Wednesday, NYCLASS is hosting a lobby day at City Hall “to urge Council Members to support the Mayor’s efforts to end the unsafe and inhumane carriage horse industry.”

On Thursday, the organization is staging a protest in front of lawmakers’ offices in memory of Charlie, a carriage horse who fell to the ground and died on the street.

RIP Charlie

On Sunday, the Coalition to Ban Horse-Drawn Carriages is staging a protest on 59th Street, where the carriage drivers line up to wait for customers.

If you live in NYC, please join NY-CLASS in its efforts to rally support at City Hall for the Mayor’s plan to ban horse-drawn carriages. If you live elsewhere, please sign their petition to ban horse-drawn carriages from the streets of midtown Manhattan.

To learn more about the issue and keep apprised of news related to the movement to ban the industry, please subscribe to the weekly newsletter of the Coalition to Ban Horse-Drawn Carriages by sending an email to coalition@banhdc.org.

Watch the award-winning documentary film BLINDERS: The Truth Behind the Tradition.