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Activists with Friends of Animals United (FAUN) screened the documentary Earthlings in Union Square, a public space in New York City with a high concentration of pedestrians. The following video, which was viewed almost 300,000 times in the 24 hours after it was posted on Facebook, shows some of reactions generated by the film:

Phyllis Letthembe, the organizer, told TheirTurn that the activists show Earthlings and distribute information in an effort to open peoples’ eyes to animal cruelty and tap into their empathy.

Pedestrians in NYC stop to watch the documentary film Earthlings

During the two hours that Earthlings was screened, hundreds of pedestrians stopped to watch the film and talk to the activists who were standing by to answer questions. “We can tell based on the discussions we are having that people are profoundly affected by the video,” said Letthembe. “We wouldn’t be out in the streets if we didn’t think we were making a difference. After all, it was videos like Earthlings that made me and many of my fellow activists go vegan.”

The next outreach event takes place in the same location on September 15th.

To watch Earthlings, please visit the website for the film.