Direct Action Everywhere (DxE), a California-based animal rights group that stages dramatic in-store protests around the world, conducted a year-long investigation of a “certified humane” farm, and what they found was so compelling that the New York Times ran a lengthy (though slanted) story about it, exposing the mainstream public to the myth of “humane” animal agriculture.
During approximately 10 visits to Petaluma Farms, a Whole Foods egg supplier in California, DxE took video footage of the horrific conditions in which the “humanely raised” hens are living. In addition to documenting the typical aspects of “life” on factory farms, such as disease, stress and overcrowding, they encountered birds languishing in manure pits; struggling to breath and already dead. One of the worst conditions, the “overwhelming” smell, could not be captured on camera.
In this extraordinary video, DxE uses video footage from its investigation to demonstrate that, even in the “best” of circumstances – on a farm that is “certified humane” – animals are abused, neglected and deprived of the chance to do anything that comes naturally to them.
Because Whole Foods is spending tens of millions of dollars to duplicitously market animal abuse as “humane” and slaughter as an “act of compassion,” DxE is launching an international campaign against the grocery store chain – with protests planned in 50 cities – demonstrating that there is no humane way to slice off hens’ beaks, castrate baby pigs, suffocate animals in gas chambers and slit their throats. Whole Foods, they argue, has built a “house of lies” around a “dark and violent reality,” where their “farms are prisons, and every inmate is on death row.”
Please visit Direct Action Everywhere to learn about, support and/or join their provocative campaigns to expose the truth about animal farming and promote a cruelty-free lifestyle.