Their Turn - The Social Justice Movement of Our Time Their Turn - The Social Justice Movement of Our Time

Activism 2.0 – Entering, Agitating & Disrupting

January 11, 2015 by Leave a Comment


All ethical vegans fighting for animal rights want the same thing — total animal liberation — but our paths to achieving it take us in different directions. In the past two years, a new and confrontational approach has gone mainstream in the U.S. and is spreading globally. Does the approach reflect the natural evolution of all social justice movements? Does it stem from the desire to expedite change for animals? Did it emerge to help activists stand out in an era of information overload? Whatever the motive, the approach is breathing new life into the animal rights movement, jolting  consumers where they least expect it; capturing the attention of the media; and triggering activists to exit their comfort zones on behalf of animals.

DxE protests Chipotle's for marketing animal farming & slaughter as humane.

DxE protests Chipotle’s for marketing animal farming & slaughter as humane. (Photo: DxE)

The big change, propagated by the global organization Direct Action Everywhere (DxE) and embraced by NYC-based Collectively Free, is taking the protests inside of businesses that exploit animals. Let’s face it: many people pay no attention to activists demonstrating on a sidewalk, but they are a captive audience when seated in a restaurant or waiting in line at the grocery store. It’s an approach that, on the surface, appears ineffective or even counterproductive to some people. But in a compelling article about the approach, DxE’s founder, Wayne Hsiung, explains why disrupting and agitating inside are key ingredients in any successful social justice movement.

In his blog, Hsiung writes that Naomi Wolf, the pioneering feminist who studied dissent and protest in America, argues that, throughout history, activists have succeeded only when they disrupted “business as usual” and that today’s protests have become so “bureaucratized, institutionalized, and integrated into the fabric of ordinary life” that they are no longer disruptive.

Rosa Parks agitated by illegally sitting at the front of this bus, which is now a symbol of the Civil Rights movement.

Rosa Parks agitated by illegally sitting at the front of this bus, which is now a symbol of the Civil Rights movement.

Following are a few short excerpts from Hsiung’s blog:

“Dissent is vital to achieving social change, and that dissent is only effective if it is powerful, confident, and . . . disruptive.”

“Passersby, customers, and even multinational corporations can easily dismiss and write us off, if we do not push our message in the places where it is most unwelcome. But when we transform a space where violence has been normalized into a space of dissent, we can jolt, not just individual people, but our entire society into change.”

The AIDS activist group ACT-UP, which was comprised mostly of gay men in the 1990s, would have been ignored if they didn't stop traffic, chain themselves to fences and climb onto rooftops.

ACT-UP, an AIDS activist group, would have been ignored in the 1990s if they didn’t stop traffic, chain themselves to fences and climb onto rooftops. (pictured at the NIH)

“Because we have expressed that our cause is important enough to violate a powerful social norm [dining], we leave a mark on people: “Wow, what the heck was that! They’re so outraged by something that they felt the need to come into the store to register their complaint.”

animal rights protest at Chipotle

DxE breaks with the tradition of letting customers dine in peace.

“Speaking loudly and proudly in defiance of social convention . . . inspires others to do the same. And that is why we encourage our activists to step outside of their comfort zones . . . and into the stores that are selling the dead bodies of our friends.”

Your Turn

Please visit Direct Action Everywhere and Collectively Free to learn about, support and/or join their provocative campaigns to expose the truth about animal farming and promote a cruelty-free lifestyle.

Comments via Facebook Comments

  1. Marilyn Wissel says:

    DxE has given me a reason to speak up for all animals. A voice for the voiceless!

  2. peace says:

    I noticed several WF shoppers were wearing fur trimmed coats.

  3. Animalover says:

    Like slavery, animal exploitation today is ubiquitous i.e.: pervasive/universal/worldwide/global; it is the very fabric upon which economies are built in almost every developed and un-developed society on the planet. Driven by narcisstic greed, by ignorance and indifference, animal exploitation is part of the economy of every developed and un-developed society on the planet…and there are over 7 billion of us who continue to breed unchecked, demanding more space and more resources each day, and robbing wildlife and domestic animals of their lives, in the process. Animals are exploited for food, clothing, entertainment, research, recreation, as beasts of burden etc.

    Until we evolve to understanding and accepting the rights of all species to live free, in their own habitats, leading the lives that nature intended, we will continue to plunder and destroy these sentient beings and ironically, at the very same time our planet, the only home we have.

    Bravo to the new warriors!!! It’s long past time to “bite” back!

    1. Kim LaCost says:

      This is so Well Written and I Honestly, couldn’t think of Any point you didn’t touch on! Thank You for your Support! !

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