In the past couple of days, millions of people on social media, who don’t normally address animal cruelty, have expressed sorrow and outrage about the murder of Cecil, the beloved lion in Zimbabwe. While we have people’s attention, how can we tap into these powerful emotions to awaken them to the plight of other animals who are equally deserving of a life free from harm? How can we help people connect the dots between Cecil, who endured 40 hours of agony, and the billions of farm animals whose entire lives are consumed by suffering?
Please use this rare moment in time when the world is paying attention to ensure that Cecil did not die in vain and that his murder is wake-up call to the millions of people who have not made the connection between the animals we love – like lions, whales and dogs – and the animals we consume. They are all the same.
One easy way to help people make the connection is to share these images on Facebook and convey your thoughts about why farm animals deserve to live in peace just as much as Cecil.